en.Wedoany.com Reported - Universidad Anáhuac Cancún has launched the "Business Artificial Intelligence" course, aimed at helping companies cultivate professionals capable of using AI as a strategic tool for process transformation, knowledge enhancement, and decision-making optimization.

Fernando Barquera Brito, Director of Graduate Studies and Continuing Education at the university, pointed out that companies do not merely need talent who can use digital platforms or write prompts, but rather professionals who can identify how to implement AI solutions in specific business areas. This course aims to provide a practical and managerial perspective on the application of these technologies.

The course content is not limited to learning how to use conversational assistants; instead, it focuses on understanding how AI integrates into organizational processes such as automation, information analysis, operational improvement, and knowledge generation. Barquera stated that one of the main challenges companies face when adopting new technologies is the need for a clear strategy; with proper planning, AI can help optimize tasks, reduce operational time, and enhance responsiveness. He emphasized that automation should not be understood as automatically replacing functions, but as a way to free up operational time, organize information, and enable teams to focus on higher-value activities. Another key focus of the course is ethics and leadership in AI implementation. Barquera noted that organizations need to consider the responsible use of information, transparency in processes, and the role humans should maintain in decision-making. He said that AI should not merely be seen as a tool to accelerate task completion, but as an opportunity to transform processes, organize information, and enhance organizational knowledge; its implementation requires an ethical vision and leadership aimed at guiding teams to use technology responsibly and strategically.

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