en.Wedoany.com Reported - Tata Play's net loss widened to Rs 5.51 billion in FY2025-26, up 4.2% from Rs 5.29 billion in the previous fiscal year, while revenue fell 13.5% from Rs 40.82 billion to Rs 35.3 billion, reflecting the severe customer churn in the direct-to-home (DTH) industry.

Tata Play is a joint venture between Tata Sons and Walt Disney (with a 70:30 shareholding ratio). The decline in the company's revenue is primarily due to customers migrating from DTH services to DD Free Dish—the free DTH platform operated by public broadcaster Prasar Bharati—as well as streaming platforms such as Netflix, Prime Video, YouTube, and JioHotstar.

As of December 2025, India's paid DTH subscriber base had dropped to 51 million, down from 57 million in FY2024-25 and 62 million in FY2023-24. Tata Play's market share also fell to 31.08% in December 2025, from 31.42% in FY2024-25 and 32.53% in FY2023-24.

The losses and revenue decline come amid a prolonged standoff between Tata Play and Sony Pictures Networks India. As the latter's channels have not been included in Tata Play's packages for over a year, industry executives say both sides have suffered subscriber losses. The dispute has been referred to the Telecom Disputes Settlement and Appellate Tribunal.

According to a Crisil report, Tata Play's average revenue per user (ARPU) grew by approximately 1% year-on-year in FY2025-26. As the company typically raises prices twice a year, short-term ARPU is expected to see moderate growth. Queries sent to Tata Play had not been answered at the time of filing.

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