General Motors Launches Innovative Technology Model Captiva EV in Ceará, Brazil
2026-06-18 11:24
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en.Wedoany.com Reported - General Motors has added a new electric vehicle model at its Pace plant (Ceará Automotive Plant) in the state of Ceará, Brazil. In addition to producing the Spark EUV, the factory has now begun assembling the Captiva EV, and has committed to launching another model featuring the brand's innovative technology by the end of this year.

General Motors begins production of another electric vehicle in Ceará

The automaker did not disclose specific figures but stated that the workforce at the Ceará plant has increased by 50%. According to the regional Metalworkers' Union (Sindicato dos Metalúrgicos da Região), General Motors has also been hiring in São José dos Campos, São Paulo state.

"To adjust the second shift, 300 new positions have been opened," the union explained.

Regarding the layout in Ceará, Thomas Owsianski, President of General Motors South America, emphasized that Brazil will become the first country outside China to produce the Captiva EV and Spark EUV models. He stated that, as demand evolves, the company has the conditions to expand its operations in Brazil, introducing new products and developing new capabilities. This is how General Motors has built one of the largest automotive industrial structures in Brazil over more than a century, focusing on competitiveness, efficiency, and a long-term vision.

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