en.Wedoany.com Reported - On June 19, 2026, retail prices of gold jewelry in China experienced a significant decline, with the price per gram of pure gold jewelry falling below the 1,300 yuan mark. Among them, Lao Feng Xiang's pure gold jewelry was quoted at 1,265 yuan per gram, down 44 yuan from 1,309 yuan the previous day; Chow Tai Fook and Lao Miao Gold dropped by 40 yuan and 31 yuan respectively compared to the previous day.

This sharp decline in gold jewelry prices is closely linked to trends in international gold prices. As of June 18, 2026, the spot gold price in London had fallen below the 4,300 USD per ounce mark, hitting an intraday low of 4,268.02 USD per ounce, completely erasing its gains for the year. The continued weakness in international gold prices is primarily influenced by multiple factors, including a strengthening US dollar, expectations regarding the Federal Reserve's monetary policy, and easing geopolitical tensions. Retail prices of gold jewelry in China have adjusted in line with international gold prices, with several major brand jewelry stores simultaneously lowering their listed prices for pure gold jewelry.

Fluctuations in gold jewelry prices directly impact the end-consumer market. The price drop may stimulate some consumers' demand for gold purchases in the short term, especially for rigid demand such as weddings and gifts. However, if gold prices continue to decline, it could also trigger a wait-and-see attitude among consumers, posing challenges to the inventory management and business strategies of gold jewelry retail enterprises.

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