en.Wedoany.com Reported - India's Uno Minda is ramping up investments in artificial intelligence and digitalization, while also focusing on expanding into rural markets to strengthen its position in the aftermarket sector. Vishal Kaul, CEO of the company's aftermarket division, told ETAuto that the goal is to leverage technology to enhance efficiency and improve outcomes, making it easier for partners, employees, and customers to do business with the company.
The company has already deployed AI in demand forecasting, using algorithms to analyze historical sales data, seasonal fluctuations, pricing trends, and market conditions to generate more accurate predictions. Kaul revealed that the next step involves deploying AI across multiple areas, including distributor support, customer management, parts identification, and workflow automation. Meanwhile, Uno Minda is also investing heavily in digital infrastructure. He cited an example where nearly 95% of customer orders at the company's central warehouse in Sonipat are processed on the same day. Distributors can view real-time inventory, place orders, and manage transactions through digital platforms, effectively reducing inventory holding costs and shortening replenishment cycles.
Beyond internal digitalization, Uno Minda is continuously expanding its aftermarket business scope through new product portfolios. It has recently entered the automotive wiper blade segment, launched new horns, and broadened its LED lighting product line. The company is also evaluating electric vehicle-related components. Kaul stated that the company does plan to enter more categories, but specific plans are not disclosed publicly due to competitive factors.
While urban markets remain a key pillar, the component manufacturer sees growth potential in rural India. Kaul noted that the challenge is not just delivering products to rural markets, but doing so efficiently and cost-effectively. To address this, the company is attempting to replicate urban market service levels in smaller towns and villages through a cost-effective distribution model. Additionally, the Gurugram-based company is driving growth through exports, with products sold to Latin America, the Middle East, Africa, Europe, and North America. Kaul said that markets with a large number of Indian vehicles are naturally attractive, as many of the company's products directly meet the needs of these vehicle populations.
