en.Wedoany.com Reported - According to the official government platform "Shanghai Commerce" of the Shanghai Municipal Commission of Commerce, the commission recently issued the "2026 Shanghai Action Plan to Expand Consumption." The plan proposes enriching digital consumption supply and implementing the "Artificial Intelligence + Consumption" initiative. Focusing on innovation in AI achievements, cooperation models, and application scenarios, it aims to establish "AI + Consumption" clusters and expand "AI + Consumption" scenarios, experience centers, and exhibition and sales centers.
The plan specifies that, around building brands such as "Shopping in China" and "Shanghai Consumption," themed consumption activities will be held quarterly. It will also successfully organize digital consumption festivals like the Online New Year Shopping Festival, the "Silk Road Cloud Products" E-commerce Festival, the Digital Life Festival, and the November Live Streaming Month.
The Shanghai Municipal Commission of Commerce and the Shanghai Municipal Finance Bureau simultaneously released the "Application Guidelines for the Special Fund for Pilot Projects of New Consumption Formats, Models, and Scenarios in Shanghai (2026)" on April 9. According to the Shanghai Commerce and Trade [2026] No. 93 notice, the application guidelines were jointly issued by the Shanghai Municipal Commission of Commerce and the Shanghai Municipal Finance Bureau on March 31, 2026. The guidelines list four main support directions: supporting the improvement of the first-release economy service system, supporting the opening of high-level flagship stores and hosting first-release, debut, and first-exhibition events; supporting the innovation of diversified service consumption scenarios, creating new cross-border integrated consumption scenarios and service consumption clusters, supporting key competitions or performances "entering commercial districts, blocks, and scenic spots," developing the nighttime economy, and constructing foreign trade quality product exhibition and sales centers; supporting cross-border collaborations between high-quality consumption resources and well-known brand IPs, developing peripheral products, creating comprehensive consumption scenarios, supporting brand enterprises in developing new products and transformation/upgrading, and supporting the establishment of "AI + Consumption" clusters.
The special fund support methods include subsidy-based and reward-based categories. The actual operational use date of a project must fall between October 1, 2025, and June 30, 2027. For subsidy-based projects, the support ratio shall not exceed 30% of the project's audited investment, and the audited actual investment amount meeting the support requirements must be no less than 1 million yuan. Reward-based projects will receive a one-time reward based on project effectiveness. The cumulative total support a single enterprise can receive from this special fund within the policy implementation period shall not exceed 20 million yuan.
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