en.Wedoany.com Reported - This week, Finland and Estonia are joining forces at the ITS European Congress in Istanbul, Turkey. The congress runs from April 27 to 29, as part of broader Nordic-Baltic efforts to explore new export markets in Turkey's smart transportation sector.

ITS Finland Export Manager Sanni Remonen and ITS Estonia Vice-Chair Maarja Rannama were among the delegates attending the smart transportation congress, accompanied by ITS Estonia Network Lead Eleen Lindmaa, as well as representatives from the Nordic and Baltic region's private sector, public institutions, and research organizations, including Finland's Ambassador to Turkey Pirkko Hämäläinen and Estonia's Ambassador to Turkey Väino Reinart.

Remonen said: "Turkey is a very large export market. They have massive developments in traffic and mobility—both in infrastructure and digitalization." Remonen also noted that companies from Finland and Estonia already possess advanced technologies domestically, but to enter a large market like Turkey, they must come together as a larger delegation.

Rannama emphasized the importance of a cross-sector approach: "This is a cross-border delegation, and it is also cross-sectoral—we have the public sector, private companies, and research institutions. This triangle is very interesting and very important, and they need to be together." Turkey is the designated target market for a three-year joint export project involving Finland, Sweden, and Estonia. Lindmaa confirmed that the ambassadors would join the delegation for a dedicated meeting.

Rannama stated: "Building the foundation of trust between entities—public and private, cross-border—takes time, but we have been working on this for years. Business is between people, not organizations." For Finnish companies, Turkey represents a relatively new market in the smart transportation field. Remonen acknowledged: "For Finland, Turkey is not the largest export market, and our existing exports are typically in other industries. So this is definitely a new area of interest for us."

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