en.Wedoany.com Reported - Hydro Flask and Universal Music Group (UMG) announced a global partnership on June 2, 2026, aimed at reducing single-use beverage container waste in the music industry by promoting reusable hydration solutions. Under the plan, the two parties will eliminate over 10,000 single-use beverage containers and distribute more than 2,000 reusable water bottles within the first year, targeting a reduction of up to 80% in beverage container waste at recording studios.
This partnership will integrate Hydro Flask's reusable hydration solutions into UMG's global network of recording studios, including Abbey Road Studios, Chelsea Studios in Los Angeles, Chelsea Studios in New York City, East Iris Studios, and Capitol Studios. Hydro Flask will install water stations and provide reusable alternatives at these venues to replace single-use plastic products. At Abbey Road Studios, Hydro Flask will serve as the official sustainable hydration partner until 2027, with the studio's practical experience serving as a flagship model to be rolled out to other UMG studios and offices worldwide. Abbey Road Studios' existing sustainability strategy encompasses energy-saving measures, renewable energy procurement, supplier sustainability requirements, and the removal of single-use water bottles.
In terms of quantitative targets, the partnership aims to reduce beverage container waste at studios by up to 80%. Data shows that a typical recording studio may use up to 500 plastic water bottles per month on average. Beyond studios, Hydro Flask will also serve as the title sponsor for songwriting camps organized by Universal Music Publishing Group's Global Creative Division (UMPG), showcasing its role in music collaboration spaces through these camps.
On the consumer product front, Hydro Flask and UMG will launch a series of exclusive products. For a limited time, fans can purchase studio-inspired designs, artist-limited edition products inspired by Gigi Perez and Sekou, and other artist collaboration products launched by UMG's licensing divisions Bravado and Famehouse via HydroFlask.com. Surprise artist collaboration series and MyHydro Takeovers events will be rolled out throughout the year, allowing fans to create personalized products. Custom products will also be available at the Abbey Road store and online stores in the UK and US.
Universal Music Group is a global leader in music entertainment, with businesses spanning recorded music, music publishing, merchandise, and audiovisual content. Hydro Flask, a subsidiary of Helen of Troy Limited, was founded in 2009 and focuses on the research and production of double-wall vacuum-insulated bottles, cups, mugs, and leak-proof lid products.
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