en.Wedoany.com Reported - The Villa Rica region of Peru will host the "Villa Rica: Roots of a Century" fair from June 18 to 21 on the 28 de Julio Avenue in Lima, with the participation of over 40 producers. This year's event is 100% focused on the region's identity, experiential tourism, and multicultural pride. Internationally renowned for the quality of its export coffee beans, Villa Rica aims to share its people, customs, and a way of life that connects three worlds.
The event marks the second year of this initiative. This time, Villa Rica's cultural and tourism wealth takes center stage, celebrating its centennial history, with the city's founding date traced back to July 28, 1925, under the guidance of Leopoldo Krauss. The fair is organized by the Chamber of Tourism, Production, Ecology, and Culture of Villa Rica (Cámara de Turismo, Producción, Ecología y Cultura de Villa Rica) in collaboration with the Municipality of Lima (Municipalidad de Lima). The event also receives support from the District Municipality of Villa Rica (Municipalidad Distrital de Villa Rica).
Delegations from the jungle arrive in the capital backed by significant milestones in origin and conservation. Villa Rica is the first region in Peru to apply for and obtain a Denomination of Origin for its coffee (granted in 2010 by the National Institute for the Defense of Competition and Protection of Intellectual Property, Indecopi). Additionally, it is the region's first "Pueblo con Encanto" (Charming Town), a "Model Forest," and part of the UNESCO-recognized "Oxapampa-Asháninka-Yánesha Biosphere Reserve."
At the heart of the region lie its three roots: the uniqueness of the Yánesha ethnic group, the legacy of Austrian-German immigrants (colonos austro-alemanes), and Andean migration. This cultural fusion will be showcased at the fair through parades, traditional dances, customs, and interactive games. Admission is completely free. Over 50 booths will range from a food court to direct producer areas, offering high-quality specialty coffee, artisanal chocolate, honey, craft beer, and local fruits such as pitahaya (dragon fruit), quito quito, and caigua. Coinciding with Father's Day, organizers emphasize that the fair is an ideal place to find unique, natural, and organic gifts. As a symbol of its coffee passion, the world's largest coffee pot will also be on display, with tastings offered by professional baristas.
Officials from the Municipality of Lima stated that, within the framework of Villa Rica's centennial, the Municipality of Lima, through its Economic Development Management (GDE), reaffirms its commitment to the productive and entrepreneurial development of coffee growers in the central jungle. Through initiatives like the "Villa Rica: Roots of a Century" fair, the development of over 50 producers will be promoted, facilitating business connections between their specialty coffee, sweets, and handicrafts and the citizens of Lima, while also promoting a rich coffee culture.
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