Ford and Filson Launch Special Edition Bronco, Arriving in Mexico in 2027
2026-06-09 11:43
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en.Wedoany.com Reported - Ford has partnered with outdoor equipment brand Filson to launch a special edition model, the Bronco Filson. Filson is renowned for manufacturing durable clothing and accessories, and this collaboration aims to create an SUV that can accompany owners on years of adventures and become part of family stories passed down through generations.

Ford

The concept for this project originated from the outdoor experiences of Dave Rivers, Director of Ford Enthusiast Brands. Having worn Filson jackets with his children during outdoor activities for years, the design philosophy of toughness, practicality, and durability was directly integrated into the development of the new Bronco Filson.

This special edition model is based on the sixth-generation Bronco but features premium materials and higher refinement, specifically designed for outdoor enthusiasts. The interior is extensively covered with quilted leather on the dashboard, with material selection prioritizing durability over pure aesthetics.

One of the most distinctive designs is the storage bags and compartments inspired by Filson gear. The doors and rear sport bar incorporate hanging pouches for storing tools, camping equipment, or water bottles, featuring a magnetic closure design for quick access. Mechanically, the Bronco Filson is powered by a 3.0-liter twin-turbocharged EcoBoost V6 engine sourced from the Bronco Raptor, with specific calibration. The vehicle comes standard with the Sasquatch package, including 35-inch tires, front and rear locking differentials, and the GOAT terrain management system.

Ford has also focused on improving ride comfort, reducing wind noise by approximately 20% compared to earlier Broncos, creating a quieter cabin. The collaboration between the two companies extends beyond the vehicle itself; Ford and Filson have jointly launched projects focused on protecting natural spaces and reforestation. Ford has confirmed that the Bronco Filson will arrive in the Mexican market in 2027.

Ford

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