en.Wedoany.com Reported - Mitsubishi Motors, in its "Mid-Long Term Vision" released on May 29, listed a "new pickup truck collaboration project with Nissan" as a North American market initiative, drawing attention from truck media.

The plan outlines steps to enhance profitability, targeting the U.S. market by expanding off-road models to strengthen brand presence, entering new market segments through the collaboration with Nissan, and opening new dealerships in urban areas via satellite stores. The report states: "In the U.S., we will strengthen our brand by introducing off-road models and enter the pickup truck market for the first time through a collaborative project with Nissan." It adds that the new pickup truck collaboration will utilize "Nissan's production plants in North America."

A spokesperson for Nissan's plant in Canton, Mississippi, told the Clarion Ledger on June 3 that the company would not disclose specific plans for the collaboration but confirmed plans to add a mid-size pickup truck.

Mitsubishi's last pickup truck in the North American market was the mid-size Raider, which was discontinued after the 2010 model year. Prior to that, Mitsubishi offered the Mighty Max pickup, which ceased production in the U.S. in 1996. The company continues to produce the Triton pickup truck in international markets. Nissan acquired a controlling stake in Mitsubishi in 2016. Nissan currently produces only one pickup truck in the U.S.—the mid-size Frontier—while its full-size Titan was discontinued in North America after the 2024 model year.

Mitsubishi's report did not provide further details on the new North American pickup truck plan, nor did it specify production start times or locations. Mitsubishi is not the only foreign manufacturer planning to introduce a new pickup truck to the U.S. South Korea's Kia recently previewed a mid-size pickup truck called the Tasman, with plans to launch its first North American-market pickup by 2030, debuting in South Korea in 2025. Kia's sister company, Hyundai, also plans to introduce a new pickup truck in the U.S., announcing the discontinuation of its small Santa Cruz pickup, launched in 2022, and planning to launch a mid-size model called the Boulder by 2030.

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