en.Wedoany.com Reported - Pinterest has signed a long-term cooperation agreement with Amazon Web Services (AWS), designating AWS as its preferred cloud service provider and committing to invest $4 billion in cloud infrastructure by 2031. This agreement, the largest infrastructure commitment in Pinterest's history, aims to accelerate its artificial intelligence (AI) roadmap and enhance the intelligence of search and shopping experiences.
Pinterest Chief Technology Officer Matt Madrigal stated that the company is heavily investing in AI to make the discovery experience more personalized, intuitive, and actionable for hundreds of millions of users worldwide. The expanded commitment with AWS provides computing flexibility, hardware choice, and infrastructure efficiency, thereby accelerating the realization of the AI vision for next-generation visual discovery. This collaboration will improve consumer experiences and advertiser performance by advancing the use of proprietary and open-source models.
Since 2010, Pinterest has been collaborating with AWS to enhance the reliability, efficiency, and performance of its core services. The expanded agreement formally designates AWS as the preferred cloud service provider and deepens technical cooperation in computing and chips. AI is central to the platform's inspiration process, driven by Pinterest's Taste Graph and an increasing array of proprietary and open-source models.
The company positions the $4 billion commitment as a foundation for faster model development and deployment. As infrastructure expands, consumer experiences and advertiser outcomes are expected to improve. Pinterest views this deal as long-term planning to support rapid experimentation, cost efficiency, and faster iterative production, with a focus on cost-performance, resilience, and choice in hardware and software.
Pinterest continues to modernize its technology stack through generative AI, improving its internal visual AI while also adopting leading open-source models that deliver value. The latest innovation is Pinterest Assistant, which transforms visual search into multi-step conversations, powered by scalable open-source vision-language models running on AWS, designed to help users move more clearly from inspiration to action. These features aim to reduce friction in the discovery process, connect users to relevant products and content, and provide measurable performance for advertisers on the platform.
Dave Brown, Vice President of AWS Compute and Machine Learning Services, stated that Pinterest has built advanced visual AI systems on AWS, serving over 600 million users. AWS computing and dedicated chips, such as Trainium and Graviton, provide Pinterest with cost-performance advantages, enabling it to run AI models at scale for both training and inference.
Pinterest plans to diversify its use of accelerated computing to meet AI demands, intending to use AWS Trainium to host and run large language models and vision-language models for personalized visual search and AI-assisted discovery. AWS Graviton currently powers approximately one-third of Pinterest's computing, and the company plans to expand its use as it scales, focusing on sustainable performance improvements in training and inference.
AWS CEO Matt Garman stated on social platforms that he has witnessed Pinterest's evolution from a visual board to an AI-driven discovery platform, serving over 600 million users globally, and supporting this evolution requires flexibility. Graviton already powers one-third of Pinterest's infrastructure, and now they are adding Trainium to accelerate the AI models behind personalized search and discovery.
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