en.Wedoany.com Reported - Nio has announced its entry into the mobile phone market through a partnership with Surf Telecom, a company specializing in Mobile Virtual Network Operator (MVNO) services. Nio currently operates a fixed broadband business, serving approximately 3.2 million customers.

Commercial services are scheduled to launch in the second half of 2026, bundling 5G mobile services with the fiber broadband plans the company already sells. According to Nio, the new service will be available in approximately 300 cities where it operates.

This move into the mobile sector follows the company's completion of its integration. Nio was established by acquiring the customer base of Oi Fibra, with its main shareholder being funds managed by BTG Pactual.

Nio's mobile operations will be structured under the Mobile Virtual Network Operator (MVNO) model, where companies sell mobile services using third-party network infrastructure. To achieve this, the company has formed a partnership with Surf Telecom, which specializes in creating and operating MVNOs in the Brazilian market. According to Surf, its operations cover over 5,000 cities and serve approximately 10 million customers through virtual operators using its platform.

This move aligns with a trend in the Brazilian telecommunications market, where broadband operators are expanding customer relationships by offering fixed and mobile bundled services. The strategy helps improve customer retention and increase average revenue per user, while competing with the converged services of major national operators. Nio CEO Márcio Fabbris stated that the product launch reinforces the company's vision of simplifying customers' digital lives, aiming to provide solutions that are meaningful to people's daily routines, with transparency, predictability, and an increasingly integrated and seamless differentiated experience.

Entering the mobile phone sector represents another strategic step for Nio following the structural separation from Oi's fiber business and the market consolidation of its new brand. With 3.2 million broadband customers, the company claims to be the third-largest fixed internet access provider in Brazil. Mobile services will initially be offered to existing users, providing bundled packages of fiber and mobile telephony. This move also expands Surf Telecom's reach among regional providers and broadband operators seeking to enter the mobile market without building their own network infrastructure.

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