en.Wedoany.com Reported - On July 2, Liu Gang, Deputy Director of the Price Monitoring Center of China's National Development and Reform Commission (NDRC), led a team to conduct research at Xiaomi Group in China. The research covered the price trends of Vehicles" target="_blank">new energy vehicles and mobile phones in the market, aimed at understanding the main challenges facing the industry, and solicited opinions and suggestions on regulating industry behavior and promoting orderly competition.
This research focused on two price-sensitive markets: new energy vehicles and mobile phones. Xiaomi Group operates both its smartphone, IoT, and consumer electronics business while entering the smart electric vehicle sector, with products covering terminal hardware, smart cockpits, vehicle sales, and after-sales services. The Price Monitoring Center's enterprise research focused not on the price of a single model or mobile phone product, but on observing the company's price changes, cost pressures, and market competition across multiple product lines, supply chains, and sales channels. Both new energy vehicles and mobile phones are highly competitive industries, where terminal prices are influenced not only by chips, screens, batteries, cameras, automotive-grade components, and channel costs, but also by new product launch cycles, promotional activities, inventory structures, and user replacement cycles.
The price trends of new energy vehicles are particularly sensitive. In January 2026, the First Department of Equipment Industry of the Ministry of Industry and Information Technology, the Department of Industrial Development of the NDRC, and the Bureau of Price Supervision and Anti-Unfair Competition of the State Administration for Market Regulation jointly held a symposium for new energy vehicle industry enterprises, calling for a firm resistance against disorderly "price wars," promoting the establishment of a market order with high quality and fair prices, and proposing to strengthen cost investigations and price monitoring.
For automakers, price competition is no longer simply about "price cuts and promotions." The pricing of new energy vehicles affects gross margins, supplier payment terms, channel inventory, used car residual values, after-sales services, and consumer expectations. If companies rely on low prices to boost sales over the long term, it may compress supply chain profits, impacting component quality, R&D investment, and after-sales service capabilities; if price adjustments are not transparent, it can easily lead to consumer disputes over rights, price guarantees, delivery, and configuration changes. The Price Monitoring Center's research at Xiaomi Group helps directly understand the challenges faced by tech companies newly entering the smart electric vehicle market in areas such as vehicle pricing, order delivery, cost changes, channel management, and market competition.
The mobile phone market also requires attention to price trends. The smartphone industry has a high update frequency and dense promotional periods, leading to potential price differences across online platforms, offline stores, operator channels, and official stores. Competition among flagship phones, foldable screens, AI phones, imaging flagships, and mid-range models transmits the costs of chips, screens, storage, imaging modules, and system services to terminal prices. As one of China's major mobile phone manufacturers, Xiaomi Group's phone price changes can reflect consumer electronics market demand, supply chain costs, and terminal promotional intensity.
Vehicle price compliance now has a clearer institutional background. The "Compliance Guidelines for Price Behavior in the Automotive Industry" issued by the State Administration for Market Regulation stipulate that automotive price behavior should follow principles of fairness, legality, honesty, and creditworthiness, requiring standardized promotional and pricing practices, strengthened internal price compliance management, and crackdowns on unfair pricing behavior. The guidelines also emphasize price compliance requirements for automotive manufacturers and sales companies in areas such as clear pricing, promotional advertising, sales contracts, and risk warnings.
Xiaomi Auto has previously publicly responded to compliance requirements for price behavior in the automotive industry, stating its commitment to continuously optimize price management and compliance system construction, strictly implement clear pricing requirements, and eliminate price fraud and unfair competition practices. This research by the Price Monitoring Center at Xiaomi Group focused more on collecting information at the actual market operation level: how companies view price competition in new energy vehicles, whether the mobile phone business faces cost and demand fluctuations, which behaviors in the automotive industry require further regulation, and which competitive methods are more conducive to improving technology, quality, and service capabilities.
The public information released from this research did not involve specific price adjustments or disclose any regulatory measures targeting Xiaomi Group. The disclosed content focused on four areas: market price trends, major industry issues, regulation of automotive industry behavior, and solicitation of opinions on orderly competition. For the new energy vehicle and mobile phone industries, the value of price monitoring lies in connecting enterprise-side costs, market-side prices, and consumer-side rights, forming a clearer judgment of market operations.
