Wedoany.com Report-Nov. 7, On November 5, 2025, Porsche officially inaugurated its new China R&D Center in Shanghai’s Hongqiao business district, marking a significant step in its “In China, for China” strategy, according to Porsche Digital China’s WeChat post. The facility spans over 10,000 square meters and represents Porsche’s first large-scale R&D base outside its Weissach, Germany headquarters. It is expected to enhance the company’s innovation capabilities in China.

“China is shaping the future of mobility — from electrification and digitalization to a redefinition of modern luxury,” said Dr. Oliver Blume, Chairman of the Executive Board of Porsche AG, at the opening. “To truly understand and respond to these transformations, we must be on the ground, not observing from afar. This new R&D center will serve as a strategic pillar that bridges German engineering excellence with China’s digital future, enabling us to learn faster, act faster, and strengthen Porsche’s global development network.”

The Shanghai facility is equipped with advanced amenities, including prototype workshops and human–machine interaction laboratories. Designed to foster collaboration, it features open workspaces and cutting-edge testing infrastructure. The center currently employs over 300 engineers, forming the core of Porsche’s expanding local R&D team.

The China R&D Center consolidates Porsche China’s technical department, Porsche Engineering, and Porsche Digital into a single, more autonomous entity. By integrating R&D, procurement, and quality management functions, the center is designed to respond more quickly to local customer needs.

“The launch of the China R&D Center demonstrates our strengthened long-term commitment to the Chinese market,” said Alexander Pollich, President and CEO of Porsche China. “Our goal is to create intelligent solutions that resonate with the digital lifestyles and preferences of Chinese consumers, while ensuring every Porsche vehicle continues to deliver the authentic driving experience and engineering excellence that define our brand.”

The center focuses on developing infotainment systems and driver-assistance technologies tailored for Chinese users. Sajjad Khan, Member of the Executive Board responsible for Vehicle IT at Porsche AG, said the facility allows Porsche to be part of China’s rapidly evolving innovation ecosystem. “This proximity has dramatically accelerated our development cycles — what once took years can now be achieved in a matter of months — enabling us to respond more swiftly and precisely to the changing expectations of Chinese customers,” he noted.

One of the center’s first major achievements is a next-generation infotainment system developed entirely by the local team for China, blending advanced technology with Porsche’s design DNA. It is expected to debut in multiple models from mid-2026.

China remains one of Porsche’s most strategic markets. Porsche Engineering has operated in the country for over 30 years, opening its Shanghai office in 2014 and expanding to Beijing in 2022. In 2019, Porsche China launched a digitalization department, which became an independent company, Porsche Digital China, in early 2021. The creation of the China R&D division in 2022 further sharpened the company’s focus on local consumer trends, a commitment now embodied in the new Shanghai R&D Center.

The facility strengthens Porsche’s capacity to innovate locally, accelerates development cycles, and enhances the company’s ability to meet Chinese customer expectations in electrification, digitalization, and modern automotive technology.