en.Wedoany.com Reported - On June 16, CRRC held a brand launch event at its New Energy Equipment Base in Dandong, Liaoning, officially unveiling the "Xuan" series high-end equipment brand and simultaneously launching its first wind power product brand under the series—"Xuan Sa." On the same day, the first "Xuan Sa" wind turbine unit rolled off the production line at the CRRC Dandong New Energy Equipment Base, marking the tangible implementation of CRRC's high-end equipment brand matrix.

Attendees at the ceremony included Wang An, Deputy Secretary of the Party Committee of CRRC Corporation; Huang Xueli, Member of the Standing Committee of the Dandong Municipal Party Committee and Vice Mayor; Dai Xiaodong, Secretary of the Party Working Committee and Director of the Management Committee of the Dandong Border Economic Cooperation Zone; Jiang Qingsong, Secretary of the Party Committee and Chairman of Huadian Liaoning Energy Co., Ltd.; and Shang Jing, Deputy Secretary of the Party Committee and General Manager of CRRC Zhuzhou Institute.

In his speech, Wang An stated that the launch of the "Xuan" series brand and the debut of "Xuan Sa" represent a significant practice by CRRC in advancing brand value enhancement initiatives, using high-end brands to lead quality upgrades and hardcore products to serve the market landscape. As the first benchmark and core flagship of the "Xuan" series in the new energy sector, "Xuan Sa" signifies that CRRC's wind power industry has fully transitioned from a product output model to a new stage led by brand, technology, and value. This fully demonstrates the company's mission to deeply engage in the green industry, cultivate new quality productive forces, and serve the national energy transition.

Launch of the "Xuan" Series High-End Equipment Brand

The "Xuan" series is an exclusive brand for CRRC's standardized, serialized, and platform-based complete vehicle and complete machine product platforms, positioned in the high-end equipment field with a core orientation toward "high-end, intelligent, and green." The brand name originates from "Xuanyuan" (a reference to the Yellow Emperor). The left component "Che" (vehicle) highlights CRRC's core capability of vehicle-centric, professional manufacturing; the right component "Gan" (stem) embodies the responsibility of bearing national heavy equipment and leading in manufacturing.

According to CRRC's brand strategy, the "Xuan" series establishes a systematic brand architecture covering areas such as serialized new energy locomotives, China-standard metro trains and suburban trains, and serialized wind turbine complete machines. It has currently formed a product brand matrix including "Xuan Kun" (serialized new energy locomotives), "Xuan Zhen" (China-standard metro trains and suburban trains), and "Xuan Sa" (serialized wind turbine complete machines), achieving value synergy between the parent brand and sub-brands.

Simultaneous Debut of the "Xuan Sa" Wind Power Product Brand

As the first product brand under the "Xuan" series in the new energy wind power sector, "Xuan Sa" is positioned as a professional brand for serialized wind turbine complete machines. Inheriting CRRC's high-speed rail technology expertise and upholding the value proposition of "excellent genes, superior performance, low-carbon aesthetics, high safety, and strong adaptability," it is committed to becoming an industry benchmark for "high-end equipment + green energy."

The character "Sa" is derived from the ancient Chinese dictionary "Shuowen," meaning "soaring wind," symbolizing efficient wind harnessing and agile movement, reinforcing the brand association of "a high-speed rail standing upright." The English brand name is VELSTAR, where "VEL" represents wind energy flow velocity and efficient wind capture, and "STAR" represents an industry star and leading benchmark, enhancing global recognition and influence through an international brand expression.

Official Roll-Out of the First "Xuan Sa" Wind Turbine Unit

The Dandong base, where the first "Xuan Sa" unit rolled off the line, is a key pillar of CRRC's layout for the northern coastal wind power industry. Dandong boasts geographical advantages along the border, coast, and river, as well as abundant wind energy resources. The base focuses on three major projects: "CRRC wind turbine complete machine and wind turbine electrical control equipment manufacturing," "CRRC lithium battery energy storage equipment manufacturing," and "CRRC wind turbine large component equipment manufacturing," aiming to pioneer the first complete offshore wind power equipment industry chain and energy storage equipment manufacturing base in Liaoning Province.

The roll-out of the first unit marks the official entry of the base's wind turbine complete machine manufacturing into a phase of scaled production, accelerating the construction of Liaoning's first complete offshore wind turbine and energy storage industry chain base.

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