en.Wedoany.com Report, On March 24th, Apple officially announced that the 2026 Worldwide Developers Conference will be held from June 8th to 12th local time. The conference will continue in a hybrid format, with a special in-person event at Apple Park on the opening day, June 8th, alongside free online livestreams, video sessions, and interactive labs for developers worldwide. According to Apple's announcement, this year's conference will focus on software ecosystem upgrades and AI technology breakthroughs, with a series of new AI features expected to be unveiled across all platforms including iOS, macOS, iPadOS, and watchOS. This marks the first time in recent years that Apple has explicitly highlighted AI as a core focus in its WWDC preview.
The highlight of this WWDC will be a comprehensively upgraded Siri. Renowned tech journalist Mark Gurman revealed that the new version of Siri will completely abandon its traditional interaction logic, adopting a modern chatbot interface similar to ChatGPT and Claude. This will enable more natural multi-turn conversations, more accurate semantic understanding, and context memory capabilities. The new Siri, internally codenamed Campo, was originally planned for an earlier release in iOS 26.5 but was postponed to this conference due to technical optimization needs. This upgrade is seen as a crucial step for Apple to address the shortcomings of its AI voice assistant.
Beyond Siri, AI capabilities are expected to be deeply integrated across Apple's entire operating system lineup. iOS 27, iPadOS 27, macOS 27, watchOS 27, tvOS 27, and visionOS 27 are all set to receive AI-centric updates. Analysis suggests Apple may use this opportunity to conduct a "cleanup" of the operating system's underlying architecture, removing feature redundancies accumulated over years of iteration to pave the way for a smoother, more intelligent AI experience. Concurrently, Apple will refine its Liquid Glass interface, introducing, for the first time in iOS 27, a global control for this visual effect, allowing users to freely adjust the display intensity of the glass effect via a slider.
In a statement, Susan Prescott, Apple's Vice President of Worldwide Developer Relations, said WWDC is "one of the most exciting moments" for Apple and an important time for the global developer community to come together and celebrate technology and innovation. For Apple, WWDC 2026 holds special significance—it will be a critical juncture determining whether Apple can achieve a strategic reversal in the AI field. Since 2023, giants like Microsoft, Google, and Amazon have deeply integrated AI into their core products and operating systems. In contrast, although Apple released Apple Intelligence in 2024, its core voice assistant Siri has shown a significant gap compared to competitors based on large language models in terms of conversational understanding, context memory, and proactive service capabilities.
To address its technological shortcomings, Apple has significantly increased its AI investments in recent years. In 2025, Apple discontinued its car project, reassigning hundreds of engineers to its AI division. Apple CEO Tim Cook, in an interview in Beijing on March 22nd, stated he was "eager to see the next steps in China's AI development," emphasizing that AI is a complement to human capabilities and that Apple will continue to increase its investments. Judging by the WWDC 2026 preview, Apple is attempting to respond to market concerns about "falling behind" in the AI era through deep AI integration into its software ecosystem. The debut of the new Siri will be the first shot in this strategic counteroffensive.
