en.Wedoany.com Reported - Varsha Cables is accelerating its international expansion, focusing on export markets such as Europe, the United States, Canada, and Japan while consolidating its domestic low-voltage cable business. The company's factory in Mysore has installed solar panels, meeting approximately 75% of its electricity needs through solar energy. Varsha Cables' product portfolio includes building automation, industrial automation, specialized applications, data cables, power cables, and industrial cables, offering customized solutions under the "V Cables" brand.
Facing demand fluctuations and rising raw material costs due to supply chain disruptions, Varsha Cables reports fewer orders and business opportunities than initially expected at the beginning of the year. The company has adopted a short-term inventory strategy to cope with price volatility in copper, aluminum, zinc, and petrochemical-based insulation materials, maintaining customer trust through better inventory planning and product quality assurance, while maintaining transparent communication with clients. Drawing on lessons from the pandemic, the company maintains operational readiness and flexibility, consolidating its market position through reliability and quality assurance.
In terms of technology and R&D, Varsha Cables is expanding its low-voltage cable portfolio for renewable energy, power distribution, and IT applications, including specialized products such as fire-resistant cables, electric vehicle charging cables, and solar cables. Ongoing R&D efforts focus on developing advanced solutions for emerging applications. Its production facility spans six acres with a built-up area of nearly 100,000 square feet, housing multiple production units capable of manufacturing complex multi-core cables and conducting fire resistance and circuit integrity tests up to 950°C. These cables are critical for safety-sensitive locations such as hospitals.
The company's upcoming LPCB certification is expected to enhance its global credibility. Through certified raw materials and advanced testing infrastructure, Varsha Cables maintains strict quality standards through continuous inspections and compliance reviews. Meanwhile, the company is advancing UL, CE, and other country-specific international certifications, focusing on developing DC solar cables capable of withstanding prolonged UV exposure and harsh outdoor conditions to strengthen its business in the solar and industrial cable sectors.
The above information is based on interviews with Puttaraju Gowda, Chairman and Managing Director of Varsha Cables and Founder of V Cables, and Supreeth Krishnappa, Business Development Director of V Cables.
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