en.Wedoany.com Reported - Celebrating its 150th anniversary, Brazilian mineral water company Águas Prata has launched two 750ml reusable glass bottles, one for natural mineral water and one for sparkling water. This initiative aligns with the global trend of responsible consumption and reinforces the brand's commitment to sustainability.
The new bottles feature an exclusive design that transcends traditional mineral water storage. The project aims to transform them into everyday reusable items for consumers, extending the packaging's lifecycle at home. The design also positions the bottle as a collectible and a commemorative piece for the brand's 150th anniversary.
The bottle's design draws inspiration from Águas Prata's brand heritage and international design references, paying homage to the Fontenari spring, the historical birthplace of the company. This spring symbolizes the natural legacy upon which the brand was founded in 1876. The project development focused on ergonomics, aesthetics, functionality, and sustainability, resulting in a premium product suited for the gastronomy, hospitality, and responsible consumption sectors.
Currently, no other mineral water in the Brazilian market is sold in this unique 750ml glass bottle shape, making the product innovative in Brazil. This move follows international market trends where reusable packaging is increasingly important in corporate ESG strategies and consumer choices.
Águas Prata is one of the first companies in the state of São Paulo, Brazil, to extensively use reusable glass bottles. Its packaging can be reused an average of up to 40 times before final disposal, helping to reduce natural resource consumption and waste generation. Brand CEO Rubens Cecchini stated that this launch is not only a tribute to the brand's 150th anniversary but also represents a vision for the future, aiming to create packaging that embodies the values of tradition, quality, and environmental responsibility, remaining in people's lives for a long time.
Águas Prata is one of Brazil's oldest mineral water brands, founded in 1876 after Rufino de Castro Gavião discovered a mineral water source in the Mantiqueira Mountains. The water is renowned for its quality, rich in natural minerals, with a smooth taste, bicarbonate content, and low sodium. In 2026, the company celebrates its 150th anniversary, continuing its commitment to innovation, excellence, and sustainability.
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