en.Wedoany.com Reported - This year, Huashan Marketing Company of China Shaanxi Building Materials Technology Group has focused on the "Year of Quality and Efficiency Improvement" work deployment, leveraging the main industry lines of traditional building materials and high-value utilization of solid waste. By continuously driving efforts in "expanding markets, strengthening teams, and optimizing existing resources," the company has activated the internal momentum of its business management. The company has closely implemented the "marketing mindset in production" approach to establish a production-sales linkage mechanism, adhering to market orientation and actively coordinating with construction units to precisely assess product demand. The developed low-carbon green gypsum slag cement has been applied in highway and building projects such as National Highway 210, and cooperation intentions have been reached with multiple enterprises. In terms of new solid waste products, the company has focused on autoclaved silicate aggregates within a 200-kilometer sales radius, continuously expanding to other provinces. It has already established cooperation with enterprises in Shandong, Inner Mongolia, and other regions, with a maximum daily shipment volume of over 700 tons. For the mineral powder business, the company has advanced the "centralized procurement + end-user" marketing model to ensure stable supply, implemented contract renewals with cooperative clients, expanded the Guanzhong market, stabilized business in northern Sichuan, and added new combined rail-road transport product shipment stations to enhance profit growth points. Through the group's internal collaboration platform, the company has opened up concrete sales channels, achieving sales of over 70,000 cubic meters in the first half of the year.
In team building, the company insists on creating "three elite teams," improving the assessment and incentive mechanism, with a 100% coverage rate for employee assessments. Keeping pace with the building materials industry trends and frontline business needs, the company regularly conducts new product marketing business training, adopting a "theoretical training + skills competition" model to help sales personnel master product promotion points and techniques. Through "mentor-apprentice" cross-departmental horizontal exchanges, the company establishes mentor-apprentice goal assessment binding and quarterly evaluation records, leading new sales staff into the market for hands-on teaching, promoting precise customer resource mining. In the first half of this year, the company added 15 new product clients.
The company insists on optimizing existing resources and expanding new ones, focusing on the core of "increasing market share, enhancing profitability, expanding business, and controlling risks." In traditional building materials business, the company organizes sales teams to accurately assess the market, deeply understand end customers' product quality requirements and trial compatibility, provide customized product marketing services, dynamically adjust customer structure to stabilize the traditional cement building materials sales base, and persistently tackle key projects with a cash cooperation model while developing the bagged cement market. Simultaneously, it adopts a "cement + sand and gravel aggregate + concrete supply chain" full-category cooperation model to ensure sales growth. The company insists on a two-way linkage between deep cultivation in the province and expansion outside the province, relying on a combined "enterprise self-sales + external trade" and "end-user direct sales + regional distribution" marketing model to boost sales of new solid waste products. Currently, it has reserved more than 10 potential clients. (Liu Zixuan)
